Can I show my Google rating and license on every signature?

Yes. Firma lets you include your Google review rating and "Licensed, Bonded & Insured" language in the template, so every email from your company displays it automatically. (Many states require trades to show a license number on advertising and customer communications.)

Does Firma work with Google Workspace and Microsoft 365?

Yes. On Google Workspace, Firma installs from the Marketplace and deploys across your company's Gmail accounts. On Microsoft 365, you deploy the Firma Outlook add-in from your admin center.

Can we promote seasonal offers or emergency service?

Yes. Add scheduled promotional banners for seasonal tune-ups, financing offers, or 24/7 emergency service. Update them once and every signature reflects the change.

Does it work for roofing, plumbing, HVAC, and other trades?

Yes. The same template approach works for any home-services business, roofing, plumbing, HVAC, electrical, landscaping, and more. Add your own trust line, service area, and buttons.

Is there a free plan?

Firma is free for up to 2 users, with per-seat pricing from $1.20/user/month billed annually ($1.50 monthly) and volume discounts for larger teams.

For home services & trades

Email signatures for home services

Give every owner, dispatcher, and tech a consistent, trustworthy signature with your rating, license details, and branding, deployed across your Google Workspace or Microsoft 365 accounts from one dashboard.

Google rating and licensed, insured details on every signature
Call now buttons and seasonal service banners
Central management for your whole team

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Home services

Local trades (roofing, plumbing, HVAC)

Use this template

Ray Dalton

Owner

•

Evergreen Home Services

4.9 · 500+ Google reviews

Licensed · Bonded · Insured · 24/7 Emergency Service

(512) 555-0188

ray@evergreenhome.com

Serving the Greater Austin Area

Call now

Request a quote

Use this template and Firma fills in your own details automatically.

Inconsistent signatures cost local businesses jobs

When office staff and techs set up their own signatures, ratings and license details get dropped, phone numbers go stale, and branding is all over the place, right when a homeowner is deciding whether to trust you in their home.

Firma lets you design one on-brand template and deploy it to every account, with your rating, license line, and branding applied automatically and updated everywhere at once.

Built for how home-services businesses actually run

One signature for the whole team

Keep owners, dispatchers, and techs on-brand with the same logo, colors, and trust line, from the first quote to the final invoice.

Show your reviews and credentials

Display your Google rating and "Licensed, Bonded & Insured" automatically, so every email carries the trust signals local customers look for.

Works with Google Workspace and Microsoft 365

Deploy across Gmail with a 1-click Marketplace install, or to Outlook with the Firma add-in from your Microsoft 365 admin center.

Drive calls and quote requests

Add a "Call now" button, a quote-request link, and scheduled banners for seasonal tune-ups or emergency service.

Update everyone in minutes

Change a phone number, a service area, or a promotion once, and it updates on every signature instantly.

Onboard new hires correctly

New office staff and techs get an on-brand signature from day one, no manual setup on each device.

Roll out company-wide signatures in minutes

Design your company template

Build an on-brand signature with your logo, colors, rating, license line, and a "Call now" or quote button.

Install for your domain

Add Firma from the Google Workspace Marketplace, or deploy the Firma Outlook add-in from your Microsoft 365 admin center.

Deploy to the whole company

Assign the template by role or location and push it to every Gmail or Outlook account at once.